{"id":3135,"date":"2015-06-02T01:05:21","date_gmt":"2015-06-01T17:05:21","guid":{"rendered":"http:\/\/www.appliedpsyj.org\/journal\/?p=3135"},"modified":"2015-06-02T01:05:32","modified_gmt":"2015-06-01T17:05:32","slug":"the-effects-of-information-control-and-expertise-on-consumers-decision-making","status":"publish","type":"post","link":"https:\/\/www.appliedpsyj.org.tw\/journal\/?p=3135","title":{"rendered":"The Effects of Information Control and Expertise on Consumers\u2019 Decision Making"},"content":{"rendered":"

Ling-ling Wu<\/strong>
\nDepartment of Information Management\u00a0National Taiwan University<\/p>\n

There are different degrees of information control, pull and push,\u00a0on the Internet. How does this factor, namely information control,\u00a0affect processes of human information search, judgment and decision\u00a0making? Empirical research has found that high information control\u00a0can increase decision making quality\u3002However, control might also\u00a0have negative effects on human being. Psychological research has\u00a0shown that experts, compared to novices, pay more attention to\u00a0relevant information. It is thus hypothesized that high information\u00a0control is more beneficial to experts who have the ability to\u00a0differentiate relevant and irrelevant information, can thus utilize the\u00a0freedom of high control to search for high quality information. On the\u00a0other hand, low control do more good to novices who can be forced to\u00a0notice relevant information, passively provided by the websites, and\u00a0thus achieve high quality of decision making. Results in this study\u00a0support the hypothesis, showing that information control has to match\u00a0the expertise in order to facilitate decision making.<\/p>\n

Keywords: information search, decision making, information control,\u00a0expertise<\/p>\n","protected":false},"excerpt":{"rendered":"

Ling-ling Wu Department of Information Management\u00a0Natio …<\/span> Read More →<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","hentry","category-111"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t